Every email should feel like it's written just for the reader. Tip: "Dive into your CRM. Understand interests and challenges to tailor each message.

Only send emails that add value. Make each one count. Tip: "Whether it’s insights, offers, or advice, ensure each email enriches your reader’s day.

Guide your readers. Make what you want them to do crystal clear. Tip: Create compelling, easy-to-spot CTAs.

What works today may not tomorrow. Keep evolving. Tip: "Regularly test different aspects of your emails, from headlines to layouts.

As a busy entrepreneur, you don’t have time to personalise all the emails. Hormozi reveals that they use virtual assistants to personalise their outbound emails.